Google Assistant • New app integration
Bose AR Director's Cut
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Client
BOSE AR
Production company
Jelly London
Creative Directors
Guido Lambertini, Carmen Angelillo & Rodier Kidmann
Executive Producer
Erika Panasci
Line Producers
Laura Thomas, Kavita Dagger & Filipa Kinomoto
Art Direction
Erika Panasci
Line Producers
Laura Thomas, Kavita Dagger & Filipa Kinomoto
Art Direction
Rodier Kidmann
Animation Direction
Guido Lambertini
Animatic
Guido Lambertini & Leo Campasso
Cel Animation
Leo Campasso, Juan Huarte & Eze Cruz
Clean Up
Eze Cruz & Toni Sala
3D Animation
Guido Lambertini
Edit & Compositing
Guido Lambertini & Ana Freitas
Music & Sound Design
Facu Capece & Lola Ritcher
Special thanks to Juan Molinet for his help at the treatment stage!
Story
We teamed up once again with our fantastic partners at Jelly London to create a clean yet energetic animated film teasing Bose’s AR offering.
It’s always a pleasure to work with brands we genuinely use and admire—and Bose is definitely at the top of that list.
Since 1964, Bose has built a reputation for delivering the sharpest sound through beautifully designed products, so we wanted to carry that same finesse into this animated teaser.
Following the stylishness of their existing photo-led campaigns, we crafted a flowing, clean, and elegant graphic style with seamless transitions that guide the viewer through this one-minute journey.
We’re really happy to share this one—a perfect blend of 3D, motion graphics, and frame-by-frame animation, all tied together with a fantastic soundtrack we created just for it.