Challenge

Create a visual language both in 2D & 3D.
Whenever we work on a visual system, we do this as a tool that will be used by an external design team, so it needs to be intuitive, flexible and easy to use.

Story

By the time the project landed on our desks, E.ON already had a new logo and bespoke font in place. These became our anchors. After carefully studying the logo and typeface, we took the different movements and curves and transported these graphic elements directly into the character designs to ensure that the core elements from the brand continue to live across the set of illustrated characters and backgrounds.

For E.ON, we created two complete sets of assets, both built on the same family of shapes:
2D illustrations: flat, contour-free, with lines only when needed. Clean, bold, and simple.
3D illustrations: spatially built, with tactile textures, realistic lighting working through the lens of a CGI camera.
Having the full set of assets in a flat vector style and also in CGI gives the E.On’s team a huge range of possibilities to tell complex or abstract stories, from informative to entertaining.

The process of building these sets of characters was really enjoyable as everyone involved shared the same care and love for character design and obsessive attention to detail.
It was especially rewarding to see 2D concepts translated into CGI—suddenly becoming tangible, tactile, and alive.

Out in the World

Here’s the funny part: we do rebrands for clients all over the globe, but rarely get to see them “in the wild.” No billboards on the corner, no bus stop posters to send a picture to our mums.
So if you’re in Germany and happen to spot these E.ON characters out there, please send us a pic!
(And hey—if you’re a company in Barcelona looking to cover the streets with a fresh new look, you know where to find us.)