Realtor • Character driven, functional and modular rebrand
Client
HP
Direction
Niceshit
Creative Directors
Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP
Agusta Timotea
Design & Illustration
Rodier Kidmann, Santi Zoraidez & Catarina Alves
Opportunity
Working with big companies has its ups and downs!
It’s always challenging and exciting to be trusted with the task of developing a full visual language for a company with thousands of employees, global offices, and a massive client base. But at the same time, the whole process can feel a bit like building a house of cards — months of creative work that might never see the light of day.
We were hired by a massive tech company to design their new visual system from scratch: characters, illustrations, and a flexible language to be used across all their internal and external comms, made for 60,000+ employees.
Did it go live? Not really.
Was it worth it? 100%.
Story
We explored different visual directions, tested techniques, and developed a series of flexible systems that could adapt to any platform, format, or audience. Here's a glimpse into the process (and the fun we had building it.
Result
Even if this one never made it out into the world :( we’re still proud of it.
Exploring these different directions, testing styles, teaming up with friends, and building systems that feel like they could live and breathe anywhere — that’s what keeps us going.
And hey, we might still animate those little guys one day… just for fun.