CHALLENGE

Realtor.com, the biggest real estate portal in the US, wanted to move away from the photo-driven imagery into something more inspiring and engaging, and that is where we came in.
We created a pack of illustrated assets that needed to work everywhere, from digital to print, from small to huge so going for a vector, clean and sharp look was a no brainer.

TOOLKIT

Even though properties are the actual product being rented, bought or sold we believe that people are actually the heart of the operation so we decided to create a character driven system where everything revolves around these huge sets of modular designs.

UNITED THROUGH A SET PERSPECTIVE

This is one of the more complete and exhaustive illustration systems we’ve worked on with 150+ illustrations delivered so it’s safe to say that we’ve covered almost everything. Yep.

The language includes properties from the outside, inside, vehicles, objects, plants, data and of course characters and all of these were tightly tied together through a set of perspective rules so the

RESULT

Exhaustive and integral are two good words to describe this illustration system. The toolkit works as a didactic game ready-to-use tool - the team at Realtor can instinctively and easily create new compositions from interiors, outdoors and combine these with a vast set of characters.