Sleep • Sounds easy… Until you try it
Colorado Lottery Dream Machine
Client
Colorado Lottery
Client
Colorado Lottery
Agency
Cactus Denver
Production House
AggressiveTV
Creative Directors
Guido Lambertini, Carmen Angelillo & Rodier Kidmann
Executive Producers
Dan Shapiro, Alex Topaller & Agusta Timotea
Post Producer
Alexander Aab
Post Coordinator
Isabella Crawford
Sound Design & Mix
Facundo Capece & Lola Richter
Art Direction & Illustration
Juan Barabani
Cel Animation
Juan Nadalino, Facundo Quiroga, Sebastián García, Israel Giampietro & Ezequiel Cruz
Clean Up
Julieta Soloaga, Ezequiel Cruz, Libardo Bohorquez & Anibal Dasso
3D Modeling & Render
Ruben Stremiz
Edit & Compositing
Guido Lambertini
STORY
We’ve put lots of time and care into the execution of this film. Our premise, since the beginning of the project, was that ‘each frame had to feel like a print’ and we are really happy with the outcome.
Through this bold and minimalistic piece, we wanted to take viewers on a journey of emotions — from surprise to excitement — felt by our main character who stumbles upon Colorado Lottery’s Dream Machine.
It’s no secret that we love simplicity: leaving only what’s essential on screen. This time, we took that idea to the limit — keeping just the main characters and the Colorado Lottery Machine. When you strip everything down, there’s nowhere to hide, so every move and expression has to hit just right.
Even with its surreal transformations, the story is full of little human details — how people move, how they walk, how they react when something unexpected happens.
Finding that perfect mix of surrealism and realism was key. Our 2D frame-by-frame characters blend seamlessly with the CGI Dream Machine, making the whole thing feel playful and grounded at the same time. We love mixing our 2D animated characters with CGI. We believe we get the best of both worlds — the warmth and gesturality of hand-drawn animation and the volumetric realism of 3D.
With such a minimal setup, sound became key in our story telling. The music and sound design is always a big part of what we do. And in this case, having such a void, we relied on the sound to recreate the context: the sound of a door opening, the iconic bell when you enter a shop, and, within the transformation, the sound design instantly takes us to our happy place.
RESULT
A minimal world, a bold character, and the feeling that maybe, just maybe, you’re one ticket away from your lucky moment.