OPPORTUNITY

We’ve learned that a good night’s sleep isn’t as simple as it seems. These days, falling (and staying) asleep feels trickier than it should. So we decided to do something about it.
As storytellers, we love using “our power” for good—shining a little light on things that truly interest us. And sleep felt like one of those universal struggles.

STORY

Inspired by Matthew Walker’s Why We Sleep, we created a five-episode educational series packed with practical tips for a healthier night’s rest.
Each episode focused on one clear tip, brought to life through bold, playful characters.
As Tami, our art director said: It just made sense to use a simple design for a simple idea.

TRANSFORMATION

What started as a studio conversation became a useful series—and ended up as a playful public intervention.
For this time we wanted to push our reach and for these tips to not only live inside our screens and go beyond the illustration and animation community - so we took the streets of Barcelona, hoping that we caught the eyes of lots of random walkers.
Full honesty…we did this for ourselves too… it is just FUN having something physical and then going out at night and play being vandals even if it's for a couple of hours. It was really, really fun and as a team we enjoy these sorts of things a lot.