Challenge

There are approximately 1 million new books published each year in the US — and less than 1% actually sell more than 5,000 copies. Even worse, 50% of all book sales happen online, which means the in-store browsing experience is slowly disappearing.
And we definitely don’t want that to happen.

Story

If you know a little about Niceshit, you know there’s nothing we enjoy more than telling a good story. And these were just amazing.
Each film was approached differently — inspired by the author, the tone, and the story — but with one constant: everything needed to feel as if these animations were taking place inside a book. Everything had to feel printed, like it lived on the page. From textures to transitions, we aimed to make the visuals feel native to paper — embracing ink, grain, and a tactile sense of storytelling.

RESULT

Together with Penguin, we created animated reels that take you beyond the front cover, helping more people discover new stories — and hopefully change the way authors release books moving forward.