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Fresh, loud, a little irreverent — just how we like it.

Client

Bolt

Creative Direction

Carmen Angelillo & Guido Lambertini

EP

Agusta Timotea

Illustration

Bianca Sangalli Moretti

Design

Rodier Kidmann

Animation

Fabio Valesini

Story


We're always up for exploring different — and not-so-conventional — ways to put a brand out there. That’s exactly what we did for Bolt, even if the project didn’t come through in the end. We had a lot of fun and really liked how it turned out, so we thought... why not share it?
Bolt is a one-click checkout platform. Their whole concept is built around making the shopping experience fast, easy, and secure — no logins, no passwords, just click and done.
They came to us looking for a visual and motion approach to bring their key messaging to life across their website and app.

The brief was clear: make it pop, make it loud, and make it fun.


We went all in with a bright, punchy, visual language that felt poppy, energetic and a bit irreverent — the kind of work that travels straight into the viewer’s eyes (in the best way).
We leaned into strong color palettes, playful compositions, and motion that didn’t feel like your usual UI animation. It had rhythm, surprise, and a touch of weird — because that’s where the fun is.
One of the outputs we were most excited about was a series of Animated Posters: simple layouts with still background typography and unexpected, almost sneaky, illustration movement.
A small idea, but one that really worked.

RESULT


Did the project launch? No.
Would we do it again? 100%.
We had a blast pushing the brand into a more playful, visual space — and even if it never went live, we walked away with work we’re proud of (and that we still revisit from time to time).
Sometimes the value isn’t just in the final delivery — it’s in the process and what you learn along the way.