Story

The lovely folks at Design by Twist approached us to develop a set of 20+ illustrations and animated loops to go along with the latest rebranding of Swag. The goal was to build a visual system that not only offered flexibility, but sparkled with warmth and joyful moments throughout the user experience.
Swag is the world’s first “employment super-app,” blending work, money, career opportunities and exclusive benefits into one. So, we wanted to keep the tone light and fresh, clever yet relatable. We combined different typographies (light and bold), played with transparency and added hand-painted textures to give everything a more human and crafted feel.
On the animation side, we kept things modular and fluid. The loops were crafted to stand alone but also to support the message — never distracting, always enhancing.
We absolutely love these kinds of projects where we don’t just get to create a toolkit or visual language, but also come up with fun, engaging concepts for each asset — always aiming for that little ‘second read’ moment that makes you smile.

RESULT

The final set was designed to live across all of Swag’s platforms: modular, adaptable, and built to work alone, next to text, or even layered on top of it. It was an absolute pleasure to bring some visual personality into this exciting rebrand.