CHALLENGE

EA Sports set out to launch a new socially-driven app that could seamlessly blend the real and the virtual, placing the brand right at the heart of entertainment, sport, and culture.
The challenge was to create an engaging in-app illustration system while the rebrand was still taking shape, making sure every illustrated and animated asset played nicely within the evolving EA Sports ecosystem.
What made it truly special was how we collaborated. Communication flowed openly at every stage, with feedback moving both ways. Our designs sparked new ideas on their side, just as their vision guided creative solutions on ours. It became a shared journey, full of trust, flexibility, and energy, where each step pushed the project forward and strengthened the bond between our teams.

STORY

The new EA Sports App is built as a hub for fans everywhere: live scores, stats, polls, social features, and interactive challenges before, during, and after games. It’s the place where milestones are unlocked, coins are earned, and levels are grown—turning the sports experience into something more connected, rewarding, and just plain fun.
To bring it to life, we teamed up with Further (formerly DesignStudio) to craft the in-app illustration system that guides and motivates users along their journey. After plenty of exploring and testing, we landed on a clean, sharp aesthetic that feels active, powerful, and engaging—capturing the buzz of winning sports prizes.
Our back-office challenge? Turning designs and animations into code. Translating them into JSON files and then into Skottie animations came with more than a few tricky limitations. The good news: we cracked it. Now we can bring illustrations and animations to life inside any app.
This was a monster of a project, and we couldn’t be more grateful to the team at Further for inviting us to be their partners once again—it’s always a joy to team up.

IMPACT

Today, the EA Sports App is a vibrant hub where sports, culture, and entertainment collide. The illustration system not only gives visual cohesion to the rebrand but also lifts the user journey—sparking interaction, friendly competition, and a real sense of community. From live stats to challenges with friends, the app keeps fans engaged, rewarded, and always ready for the next game.