Challenge

Create “A consistent, scalable and flexible system that can be endlessly remixed and applied everywhere”

Story

Spoiler alert! This toolkit didn’t make it to the finish line… but we loved it so much that we couldn’t let it go. So we wrote a script, recorded the VO, and brought it to life through animation. This whole visual system came out of a 4-month exploration process to define the final illustration style for Realtor’s rebrand — which ultimately evolved into a more character-driven package.

Impact

In the end, we managed to create a consistent, scalable, and flexible system that could be endlessly remixed and applied everywhere.
Even though it wasn’t the one Realtor chose, we had a blast bringing it to life — and couldn’t resist exploring what would’ve happened if this style we loved so much had made it to the finish line.