OPPORTUNITY

A made-up brand to show our very real process.
We’re often asked about our process when working on product and brand visual language. And since there’s no better way to show than to do, we created a brand from scratch — the Niceshit way.
We bring to you Offline CBD – an extensive launch campaign and cross-platform visual language, to show you exactly how we would approach this task for a real-world product.
Offline invites people to “turn the day off” — using CBD as a gentle switch from stress, anxiety, and sleeplessness to calm, clarity, and comfort.

STORY

We created three short films tackling three common tensions: Sleep, Stress, and Anxiety. Sleep, Stress, and Anxiety. All share a straightforward structure: a before and after, triggered by the product. A small gesture, a big shift.

Characters
We worked with a small yet very charismatic set of characters through the whole campaign. We kept them fairly minimal, illustrating facial elements just when needed, and relied a lot on body language, key poses and detailed animation to convey each expression. The result: characters that feel both stylized and human.

Music & Sound
Sound is never an afterthought. For Offline, we teamed up (again!) with our longtime audio partners who once again did an impeccable job. We love working with them — not only for their music skills and overwhelming talent—but for their cohesive understanding that each brief requires, and how they thoughtfully respond.

Product Design
As part of the creative process we researched all sorts of materials and also worked on the shape and design of the actual product. After studying the CBD market and main related products, we wanted to stand out through an elegant and very minimalistic approach: a semi‑transparent matte glass and silkscreen print of logo and legal information. It looks perfect.
The logo and branding were carefully chosen for their expression, and elegance, balancing boldness with softness.It had everything we needed with just the right number of elements.

Product Materials & CGI
We are passionate about embedding ourselves with our client partners from an early stage to explore and ideate around both emotional and functional tenants of a product, and how they can be translated visually. That meant thinking through product packaging, materials, and CGI photorealistic rendering.
We wanted to combine the playful and relatable illustration with a clean and elegant visual for the actual product. This section of the campaign shows once again how broad and integral our capabilities and service offerings are. How the product itself is represented and integrated into the worlds we create is hugely important to us — with 2D, 3D, and live action capabilities all under our studio roof, this project exemplifies how we create beautifully naturalistic hybrid work that feels fresh, unique, and memorable for every client.
Once a language is developed, possibilities are endless.