Opportunity

Create a big and cohesive campaign — one where we could build an entire universe, a language, and explore it thoroughly. For this project, we developed 12 animated films — a combination of TVCs, social content, and PR pieces for Ketel One’s worldwide campaign, “Drink Marvellously.”
We absolutely love these kinds of scripts, where details and clever humor take the spotlight — those small pauses, perfect timings, and subtle expressions. This one is, by far, one of the coolest and most humor-driven campaigns we’ve developed so far.

Story

For the overall campaign, we developed hundreds of bespoke characters to narrate these magical stories — all conceived as if they were part of a collection of bar napkin doodles. Ridiculously fun!
With such an imperfect and hand-drawn style, the main focus was on acting and timing — perfectly landing each joke and funny moment, communicating as much as possible through minimal but detailed movement. The result: a bespoke and functional animated universe that we hope will become an iconic, long-running look for the brand.
The series consists of 12 animated films. The longer one, The Journey, even premiered at the Emmys!! Five of them were TVCs, running across the US and Europe, and to complete the campaign we created some shorties but goldies — three 15” and three 6” pieces for social media. Very funny stuff!

IMPACT

What a ride! The campaign turned into a massive, global rollout — seen everywhere from buses to billboards, airports, and even hot air balloons. It became a full 360° experience. Seeing this world come to life on such a huge scale was wild — definitely one of the biggest, most ambitious, and marvellously fun campaigns we’ve ever been part of.
No need to say this style was a pleasure to develop! It was a lot of work, but we had the most amazing team. Huge thanks to everyone who was involved in this crazy adventure.