STORY

We teamed up with Findigs, the NYC-based rental platform, to create their illustration system — a warm, playful, and flexible visual language.
Findigs is one of those rare rental platforms that’s actually on the renter’s side (finally!). Their whole vibe is human, approachable, and kind, so we leaned on that to build a textured style full of little imprecisions and organic shapes that carries that same warmth they stand for.

When working on a rebrand, one of the key things is really capturing the tone and personality of the brand. For Findigs, we wanted everything to feel easygoing to show that this -usually painful- process can actually be enjoyable so every concept and illustration has that “resolved” feeling, the aftermath: if you’re thinking about applying for a new place, you’re already holding the keys and moving in.

We built the visual system to be modular and ready to use, adaptable to both light and dark backgrounds and any format the Findigs team might need. When designing illustration systems for rebrands, it’s crucial to think about where and how they’ll live and who will be using this tool. As usual, the system needed to flow seamlessly across all platforms: digital, print, large, small, light, or dark. Once delivered their design and marketing team could use, reuse, and tweak so they can apply it to any communication need, now or later.

Experience

Since then, Findigs has become a reference for what it means to be really nice people to work with, and they keep raising the bar. From there, we built a partnership based not just on design but on shared values: openness, curiosity, and joy. So when they moved into their new headquarters in New York, they asked us to bring a bit of Niceshit’s magic into their physical space. Together, we explored how murals could extend the brand into their team’s everyday life. This led to two large-scale murals.

Impact

Made a new office feel unmistakably Findigs.

Brought “a smile on the mind” into the everyday life of the Findigs team.

Deepened a client relationship built on trust, collaboration, and fun.