Challenge

Create a modular, scalable and flexible illustration style that could be scalable and customisable for different needs at different moments.

STORY

We developed a style that balances a digital and physical feeling, combining hand-drawn stroke textures with slightly geometric forms.
Every illustration tells a little story: each character and scenario has its own personality, and when mixed together, they create new adventures—always keeping that vacation mode vibe that defines Trivago.
This flexibility allows our partner to generate new assets for any communication need, from digital campaigns to large-scale urban placements and office graphics.
The goal was to build on Trivago’s global brand strength while moving it towards a more distinctive and contemporary visual language. This wasn’t just an aesthetic update, but a way to help the brand stand out in a competitive travel market, staying true to its mantra: Search, Compare & Save.

RESULT

The result is a flexible, modular, ready-to-use illustration system that allows the brand to tell consistent and engaging stories to travellers worldwide.