Google Assistant • New app integration
A catchy song with naked characters dancing
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Client
Active Super
Agency
Apparent Sydney
Creative Directors
Carmen Angelillo, Guido Lambertini & Rodier Kirdmann
EP
Agusta Timotea
Animation Director
Guido Lambertini
Art director
Rodier Kidmann
Illustration
Rodier Kidman & Bianca Sangalli-Moretti
Lead animators
Josep Bernaus & David Maliboo
Additional Animation & Cleanup
Gabriel Goga, Julieta Soloaga, Bianca Sangalli-Moretti & Margarita Rojas
Compo
Guido Lambertini
Story
Client: The spot is a catchy song with naked characters dancing.
Niceshit: When do we start?
We can’t lie, we are spoiled enough to often get really fun and creative briefs, but this one took it to the next level where we were asked to use the company logo to cover the private parts of this naked, funky dancers.
The brand manages money and investments and their main selling point is that they are fully transparent, they got nothing to hide - and so they confidently dance and move around the space just fearless.
It was so much fun to develop this, maybe too fun for a superfund investment company? They ended up not using any of this, ha! So let’s consider this a ‘directors cut’.
We needed to put it out…we also have nothing to hide!