STORY

We believe one of the best ways to address sensitive issues is through humor — adding a bit of humor always helps to see things from a different point of view.
So, for this series, we created clever yet very funny spots, using real-life analogies to tackle some of men’s biggest taboos — erectile dysfunction and hair loss.
Inspired by cartoons from back in the day, and through smart and conceptual humor, we developed this hilarious TV campaign: carefully crafted with expressive inky brushes, full of imperfections and human feel.
Cartoons of this era were animated on 6s or 8s (meaning fewer frames per second), where movements felt flatter and snappier — giving the sense that the characters could never live in a real-world setting. To honor this style, we worked with hand-drawn, frame-by-frame animation, adding tons of personality to the characters’ behavior and overall charm of the campaign.

RESULT

In the end, we brought back the warmth and wit of classic animation to tell a very modern story — one that makes men feel seen, understood, and a little less afraid to fix what really matters.