Story

We were commissioned by RSA London to develop an animation to go along with the words of the always amazing Cathy O’Neil. She is a kickass mathematician, and in this excerpt, she dives into algorithms, how they affect us, and how they’re not always as fair as we’d like them to be.
Our goal was simple: bring Cathy’s words to life with animation. We wanted to make her ideas visual, playful, and a bit surprising.
We had a blast experimenting with lots of different styles and techniques – mixing textures, shapes, and motion to keep the energy dynamic and engaging.

Result

A 2:40-minute video that flies by even though it’s talking about something as geeky as algorithms. Full of different techniques, it keeps things fun and interesting, and before you know it, you’ve learned a thing or two without even noticing it.