Story

During the first trimester of the year 2018, we had the pleasure of working with the design team at a well-known tech platform (you probably know it as Twitter, now X) on some internal tests. The goal? To develop graphics and movement that could capture their community of users and the spirit of the brand.
At the core of the design thinking was the idea of a constantly shifting space, made by the many conversations and passions coming together. We played with simple shapes and a bright but limited color palette, trying to strike a balance between something emotive and clever. Each scenario was designed to work at first glance, but also reward a second look that makes you go: “aaahh.”
We ended up developing the start of a visual language that could communicate pretty much anything in a simple and graphic way. And while it won’t be used after all, we’re really proud of it and super grateful for the experience.
Through this series of images, we tried to represent all sorts of conversations in a conceptual way.
Even though the project didn’t go live, it was an amazing playground to explore ideas, try new things, and push our visual thinking.