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Cool and quirky ID for a cool bank in Singapore

Client

DBS

Creative Directors

Carmen Angelillo, Guido Lambertini & Rodier Kidmann

Art Direction & Illustration

Rodier Kidmann

Storyboard & Animatic

Guido Lambertini

Lead Animator

Leo Campasso

Story


You wouldn’t expect something this quirky and cool for a bank, but that’s exactly what DBS in Singapore embraced. We got pulled into a bigger series produced by our partners at Final Frontier Asia, and the brief that they handed us was truly open: “conveyor belt.”
Given the freedom, we jumped in and crafted a little micro-story around that idea. Our goal was explore the limits of traditional animation adding volume and subtle 3D feel through hand painted brushes — creating depth without losing that quirky, human touch.
We leaned into surprise and unpredictability. Expressive faces, unexpected scenes — no sushi here, just fun and weird moments.