CHALLENGE

Soda was born in the late 18th century and quickly made a name for itself as a mainstream drink of choice. Since then, soda has gone through a lot of changes, mostly landing on recipes that include ingredients that aren’t so great for you, and so, soda’s name was tarnished, seemingly forever.

Story

We worked on this two-part campaign to help Culture Pop in its mission to give Soda a proper makeover — so people can look at it in a new light, and understand soda itself isn’t bad for you, it’s all about what you put into it.
Working with the provided scripts, we built two mirrored episodes. When working on campaigns like this, we love to establish strong, shared structures across episodes — so they hit the same beats, the same narrative highs, and feel like one cohesive story. It also builds recognition for the brand and the campaign overall.
It’s fun, modular, and can totally be adapted to the rest of the flavors with different fruity adventures!
All the fruity characters were inspired by the different flavors of Culture Pop’s iconic cans. Since these spots were super character-driven, we poured a lot of love and attention into this part of the process. We even tried adding faces and lipsync to the main cans (because of course we did), though the brand logo ultimately stole the spotlight 😊 We explored plenty of directions — from brush-textured designs to fully 3D photorealistic cans — and landed on this adult-cartoon-inspired aesthetic that just felt right.

RESULT

Fair Folk reached out to us to collaborate on this “Good for you, Soda!” campaign.
There were three key messages we needed to get across in the films:
Soda is doing something new!
Culture Pop is made with natural fruits and spices
It’s fizzy and delicious!
Inspired by the fruit and spices illustrations on the Culture Pop cans — and cartoons from the 2000s until now — we created this adorable world for a 2-chapter ride alongside these refreshing sodas and their fruity friends!