STORY

In August 2022, we got the invite to speak at Trimarchi – a huge event in Mar del Plata, Argentina, with 7,000 people in the audience. Excited? Absolutely. Terrified? Even more.
It was our first time doing something like this, so we started preparing a talk about our projects, our studio, and the humans behind it. It turned out to be a really introspective process – beautiful and necessary.

It was just in the middle of the process when we realized that we were not speakers (at least until that time!) But instead we are storytellers, so we decided to divide our talk into chapters.
We ended up writing and animating 5 little chapters to take the audience through some of the feelings and thoughts that in some way rule our little bubble at Niceshit.
For this talk, we created a little family of creatures – playful, genderless, and full of personality. Three main characters appear in each chapter, giving each story a fun, whimsical touch.

01. The Power of Animation

Animation is a fantastic and completely magical tool where – as cliché as it sounds – everything is possible. We like to think of ourselves as a creative studio with many different styles and ways to approach ideas but animation is clearly our main tool.
We welcome and enjoy the feeling of thinking of ideas and being able to manifest them, and actually make them happen. It could be through any medium, as long as the idea, and the concept go through.


02. Nurture Creativity.
Over the years we have discovered how to stay creative, inspired, and excited about what we do. We needed to balance commercial work with self-initiated projects.
We are lucky to have lots of fun and tackle super interesting challenges with client work but making personal projects is where we have the chance to go above and beyond exploring ideas, techniques, and try new narratives.
Mixing personal and commissioned work helps us to keep the spark alive and we have even found out that lots of client work gets to us because of these studio projects, so that’s a win-win for us!


03. Teamwork
Everything is better as a team.
Animation and all these sorts of adventures we dive into are hard work. We love seeing many hands come together to build something bigger. Every project brings a new combo of amazing artists, and watching what everyone brings to the table is endlessly inspiring. Constantly learning from each other is the best part.

04. Think
If someone asks us: “What defines Niceshit?”
The answer will be: to think, tackle, and challenge problems through ideas.
Although our work is very visual, there are a lot of brainstorming - and (good) headaches - behind all the illustrations and animations.. We spend a huge part of each project in pre-production, polishing ideas, making decisions, and letting the best idea win.
This is a side of the work we enjoy a lot and we’re happy to see that clients
and collaborators trusting us more and more with the creativity behind the campaigns.

05. Safe Space
Probably the most important chapter as it has to do with the human factor, the day-to-day not everything is about work.
Although we started Niceshit in late 2014, we’ve been in the game for longer and through this time, we’ve learned the world of Advertising and its values, ways of communicating and so-call emergencies don’t always align with the way we would like it to be.

Developing an environment in which we, and the people we work with, feel comfortable, has been a key to our projects and probably one of the main reasons that pushed us to start the studio - to create this little bubble. This ecosystem in which, of course, hasn’t always been perfect, but where we are independent and respect our values, times, and ways to think and work. Over time we’ve discovered that one of the main ways to find, and generate this ‘Safe Space’ is to be able to choose which projects to take on - something that can be seen as a ‘privilege’ perhaps but something that we worked for and value very much.

Thanks for joining us on this five-chapter adventure. We hope you enjoyed it and got a little closer to understanding Niceshit. And our wish? That everyone finds their own safe space.