STORY

For this, we revisited the all-time classic fable “The Turtle & the Hare” story we’ve all heard countless times, but this time, with a twist.
In our version we follow our fast-paced buddy through a journey of learning and growth, something we could all learn from. The hare is not the bad guy, it's just a victim of the fast-fashion world we’re living in.

And the Turtle? The voice of reason.
“Slow down little bunny and ask yourself why?
Our industry’s grown unsustainably high.”
We wanted a sensitive, human and relatable approach and at the same time we wanted to stand out from the classic cold cosmetics adverts. Inspired by classic animated cartoons from the 60s to the 90s hand-made illustrations, brushes, and textures were a perfect fit. We used traditional frame-by-frame animation, focusing on key poses and moments, and having fun with smears and graphic motion blurs — making every single frame one of a kind.

The script?
Written as a poem.
That was the cherry on top
We love using our creativity to reflect the goals and philosophies we believe in. And this project was exactly that.

The solution is sometimes in front of our eyes, we just have to be ready to step out of the business machine and find our healthy and thoughtful pace.
“We’re in it together, we’ll do what is right,
for skincare, the planet, and a future that’s bright.”

Problem

We realized there’s an insane amount of beauty products we’re made to believe we need.

SOLUTION

With the goal of fighting the overwhelming fast fashion in cosmetics, We partnered up with Krave and Universal Favourite, to contribute to show a possible solution, to offer a different way, a slower one. One that feels more human.
It was all about pressing reset on how the beauty industry defines success And finding a way to communicate something sensitive, close, warm and relatable.
so, we created this animated anthem for their “Slow Down Skincare” campaign — a call to reduce the number of products we use, and help our planet while we’re at it.