Mosh • A 50’s & 60’s animation revival for an Australian health company.
Thirsty - MTV Ident
•
Client
MTV Ident
Concept, Direction, Illustration & Animation
Carmen Angelillo, Rodier Kidmann & Guido Lambertini
Mtv International VP
Creative Director: Sean Saylor
Creative Director
Sean Saylor
Mtv World Design Studio BA
Creative Director
Maxi Borrego
Design Manager
Charlx Alemañy
Director Production & Operations
Josefina Marfil
Production Manage
Delfina Chiesa
Producer
Camila González
Story
MTV International invited us to participate in their 2016 rebrand through the Artist ID Series. We were thrilled by the opportunity — and even more excited when we saw the brief.
The only guideline: it had to involve technology. Beyond that, we had full creative freedom to explore and experiment.
Result
We asked ourselves: What would a sporty cyberpunk human in a post-apocalyptic world have to do just to get a drink?
Our answer: she simply smashes her face into the screen — and that’s it, she’s good to go.